The use of CGI in your favorite Hollywood fantasy movies, the environment design in your favorite everyday video games, the character design of your favorite animation characters, and the VFX effects on your favorite TV shows are all a part of entertainment art.
In this era, entertainment arts play a significant role in the visual production sectors of different platforms, such as Hollywood movies, animated series, or video games. With the help of entertainment arts, the artists could bring numerous stories to life. Using their imaginations and visualizations, they could create a world where the impossible seemed effortless, and reality took new forms.
Some things cannot be found or made in real life, such as zombies or vampires, but with the aid of CGI or VFX, fake skin and ghostly effects have been made possible. Entertainment arts simplified the work, even though the process is tiring, and helped establish the conceptual world in this creative field.
You see most of the work of entertainment art in television and video games. To get the concept clear, let me tell you about the different categories of this enigmatic conceptual world:
Categories of Entertainment Art
In this section, we’ll discuss the categories of entertainment art to grab a better idea about it.
Concept Art
Concept art is an artist’s visualization to create ideas for his team, whether it’s a movie or an animation or the VFX teams. A concept artist uses his ideas for productivity in the visual production set and designs the characters, the background, the props, and other creative elements that he imagines.
He creates a conceptual world with his concept art which goes through many creative procedures to come as a result.
Even though concept art’s tools and techniques are the same, different concept artists come up with different designs because their imaginations are other. For example, the concept art of Tom and Jerry is far more diverse than the concept art of Barbie.
The visualizations of their concept artists led to two different visual effects and character design. Hence, Tom and Jerry look other than Barbie even though both are a product of concept artists.
Storyboarding
Once the characters and other assets have been created, a storyboard artist takes the job in his hand for the progress. Storyboarding is more like directing a scene where he puts the characters in places and directs them.
A storyboard artist determines the characters’ poses, facial expressions, body movements, and the scene’s background by using particular software, such as Photoshop. He decides how a character is going to act in a specific scene.
For example, some short video clips were shown in the computer game ‘The House of the Dead’ to understand the plot. A storyboard artist determined the background and the character movements in those video clips.
Animation
Animation is a method that is used to bring the characters to life. After directing the storyline of a cartoon or video game, an animation artist makes the characters move, which creates a motion picture. The illusion of moving images is created after photographing still pictures in rapid succession.
In an old-school way, these photographs are hand-drawn and done manually to create animations. Still, in this world of technology, animations are made with the help of CGI (computer-generated imagery).
Even though there are many kinds of animation methods, let’s focus on the two essential categories which play the most part in the animation industry:
2D Animation
2D animation is the creation of illusion by using vector art. Compared to other categories, vector art is a simple method in which an artist does not have to draw the same character repeatedly for different movements.
The same feelings can be reused again and can easily change the shape of the movement for the next scene. The smooth motion and zero headaches about resolution make 2D animations the best thing for artists who are too lazy to do extra tasks.
Examples for 2D animations are Looney Toons, Rick and Morty, Family Guy, etc.
3D Animation
If you are aware of today’s technological world, you would know that the most common word people use now, in the case of animations, is 3D. Unlike 2D, the process of 3D animations is long and tiring.
The character designs are complicated, and the characters have to be drawn repeatedly for different movements for a better image. The movements and the background of 3D animations are vivid, almost giving you a glimpse of real-life pictures since the characters are very carefully detailed.
Toy Story, Frozen, Shrek, the CGI effect on the dinosaurs of Jurassic Park, and the robots of Transformers are examples of 3D animations.
The list of entertainment art categories is neverending, but these are the few basic methods we described above to get the concept clear.
How Entertainment Art is Going to Help the New Generation
If you have your eyes wide open, you will notice the world is relying more on technology. Technology is making things easier for people, and most of the items are not done manually anymore.
Entertainment art is a visual art production industry category that plays a significant role in the film industry and gaming world. Imagine growing up watching your favorite cartoons and playing your favorite games, and one day, all of a sudden, you get the offer to draw your favorite characters.
Entertainment art does not put limitations on any group or age. Nowadays, even students can pursue training in graphic design and CGI. All the industry wants is the creative thinking and visualizations of artists, and if the idea is approved, it sets its path for a big production.
Conclusion
Entertainment Art- the name says it all. Artists in this category create arts for your entertainment so that after a long hectic day of working, you can see something on your phone or TV which can help you ease yourself.
The demand in this industry is high, so if you are planning to join as a concept artist and create a world of your visualizations, there are plenty of rooms for you to join in. If you want to lay on your couch and binge on your favorite anime series, the decision is all yours. It’s all about entertainment, after all!